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DESK automated the production of personalised vouchers and brochures for ANWB Reizen and automatically sends these documents to customers. This drastically reduced time-to-market and resulted in a substantial cost reduction for ANWB Reizen. In addition, the print materials are better tailored to each customer, which is highly appreciated.
A holiday often yields beautiful memories. Impressive architecture, wonderful landscapes and entertaining activities will be remembered for a long time. The tour operator, however, disappears from memory after a while. A vacationer will not worry about that, but for a tour operator this can be aggravating. When you've done your utmost best to provide your customers with an unforgettable trip, it would be great if all those beautiful memories would remain connected to your brand. This issue was also occupying the minds of those at ANWB Travels.
To create a stronger bond between the customers and the brand, ANWB Reizen wanted to give their customers a personalised booklet. This printed booklet would for instance contain important information, practical tips and loads of inspiration, based on the wants and needs of the customer. By providing the customer with more than only the required travel documents and by making the content as relevant as possible, ANWB Reizen aimed to be a true holiday partner.
Automation before customisation
ANWB Reizen's ambitious plans required some changes first. Using their previous systems, creating a personalized booklet for each customer would be practically impossible. This proces should be automated. DESK turned out to be the ideal solution. Available product and customerdata could now easily be managed and used to automatically make a personalised booklet for the customer. DESK thus means more for ANWB Reizen than just managing productdata; it enabled an entirely new service! And not without merit: customers are now more satisfied and return to ANWB Reizen more often. Once they're back home, the vacationers can reminisce the fantastic experiences that they've created together with ANWB Reizen.